What Argumentation is?
It is an old saying that there are two sides to every question. Any speaker who supports some opinion before an audience, who advances some theory, who urges people to do a certain thing, to vote a certain way, to give money for charitable purposes, recognizes the opposite side. In trying to make people believe as he believes, to induce them to act as he advises, he must argue with them.
Argumentation, as used in this book, differs widely from the informal exchange of opinions and views indulged in across the dinner table or on the trolley car. It does not correspond with the usual meaning of argue and argument which both so frequently suggest wrangling and bickering ending in ill-tempered personal attacks.
Argumentation is the well-considered, deliberate means employed to convince others of the truth or expediency of the views advocated by the speaker. Its purpose is to carry conviction to the consciousness of others. This is its purpose. Its method is proof. Proof is the body of facts, opinions, reasons, illustrations, conclusions, etc., properly arranged and effectively presented which makes others accept as true or right the proposition advanced by the speaker.
"Argumentation is the well-considered, deliberate means employed to convince others of the truth or expediency of the views advocated by the speaker."
Of course, argumentation may exist in writing but as this volume is concerned with oral delivery, the word speaker is used in the definition. So much for the purpose and nature of argumentation.

