Spirit of the Introduction
The combination of circumstances and material will determine what we shall call the spirit of the introduction. In what spirit is the introduction treated? There are as many different treatments as there are human feelings and sentiments. The spirit may be serious, informative, dignified, scoffing, argumentative, conversational, startling, humorous, ironic. The student should lengthen this list by adding as many other adjectives as he can.
The serious treatment is always effective when it is suitable. There is a conviction of earnestness and sincerity about the speech of a man who takes his subject seriously. Without arousing opposition by too great a claim of importance for his topic he does impress its significance upon listeners. This seriousness must be justified by the occasion.
"The spirit may be serious, informative, dignified, scoffing, argumentative, conversational, startling, humorous, ironic."
It must not be an attempt to bolster up weakness of ideas or commonplaceness of expression. It must be straightforward, manly, womanly. Notice the excellent effect of the following which illustrates this kind of treatment.
May It Please Your Honor: I was desired by one of the court to look into the books, and consider the question now before them concerning Writs of Assistance. I have accordingly considered it, and appear not only in obedience to your order, but likewise in behalf of the inhabitants of this town, who have presented another petition, and out of regard to the liberties of the subject. And I take this opportunity to declare, that whether under a fee or not (for in such a cause as this I despise a fee) I will to my dying day oppose with all the powers and faculties God has given me, all such instruments of slavery on the one hand and villainy on the other, as this Writ of Assistance is.
It appears to me the worst instrument of arbitrary power, the most destructive of English liberty and the fundamental principles of law, that ever was found in an English law-book.
James Otis: On Writs of Assistance, 1761
Informative and argumentative introductions are quite usual. They abound in legislative bodies, business organizations, and courts of law. Having definite purposes to attain they move forward as directly and clearly as they can. In such appearances a speaker should know how to lead to his topic quickly, clearly, convincingly. Introductions should be reduced to a minimum because time is valuable. Ideas count; mere talk is worthless.
Attempts at humorous speeches are only too often the saddest exhibitions of life. The mere recital of "funny stories" in succession is in no sense speech-making, although hundreds of misguided individuals act as though they think so. Nor is a good introduction the one that begins with a comic incident supposedly with a point pat to the occasion or topic, yet so often miles wide of both. The funny story which misses its mark is a boomerang. Even the apparently "sure-fire" one may deliver a disturbing kick to its perpetrator. The grave danger is the "o'er done or come tardy off" of Hamlet's advice to the players.
Humor must be distinctly marked off from the merely comic or witty, and clearly recognized as a wonderful gift bestowed on not too many mortals in this world. The scoffing, ironic introduction may depend upon wit and cleverness born in the head; the humorous introduction depends upon a sympathetic instinct treasured in the heart. Look back at the remarks made by Beecher to his turbulent disturbers in Liverpool. Did he help his cause by his genial appreciation of their sentiments?
The student should study several introductions to speeches in the light of all the preceding discussions so that he may be able to prepare his own and judge them intelligently. Printed speeches will provide material for study, but better still are delivered remarks. If the student can hear the speech, then see it in print, so much the better, for he can then recall the effect in sound of the phrases.