Choosing a Theme
The speaker at a special occasion must choose the theme with due regard to the subject and the occasion. Frequently his theme will be suggested to him, so that it will already bear a close relation to the occasion when he begins its preparation. The next matter he must consider with extreme care is the treatment. Shall it be serious, informative, argumentative, humorous, scoffing, ironic?
To decide this he must weigh carefully the significance of the occasion. Selecting the inappropriate manner of treatment means risking the success of the speech. Recall how many men and speeches you have heard criticized as being "out of harmony with the meeting," or "not in spirit with the proceedings," and you will realize how necessary to the successful presentation is this delicate adjustment of the speech to the mood of the circumstances.