The Persuasive Speech
In public speaking upon occasions when votes are to be cast, where reforms are to be instituted, where changes are to be inaugurated, you have not finished when you have turned the mental attitude, and done no more.
You must arouse the will to act. Votes must be cast for the measure you approve. The reform you urge must be financed at once. The change must be registered. To accomplish such a purpose you must do more than merely prove; you must persuade.
In the use of his power over people to induce them to noble, high-minded action lies the supreme importance of the public speaker.